Role of blogging in participatory communication

Author: 
Sheenam Khurana

Blogs have become an integral part of online culture. They have grown into a massive communication tool used by everyone. Any person from the public can play an active role in the process of collecting, reporting, analyzing and disseminating information on a blog. It is participatory in nature because of user comments attached to news stories. The study which was descriptive in nature dilated upon role of blogging and its contribution to participatory communication. Blogging allows the masses to be a part of the large communication system. Blogging is still an evolving phenomenon in our country. The use of blogs is steadily on the rise and will be rising to an effective medium in coming years. Critics scoff at the idea of this kind of untrained journalism, while positivist sees them only as teething trouble. Hence, one can conclude that despite being a nascent genre, bogging is here to stay.

Paper No: 
771