An empirical study on financial and non-financial gain by small local retailers due to covid-19 lockdown

In recent year it was very evident that e-commerce was gaining its popularity. Shopping is an evidence of growing and functioning economy. India is constantly moving forward in terms of technological advancement this change has also incorporated changes in shopping pattern of customers. Customers with passage of time are involved more with online shopping or going out for shopping in mall. In today’s world brand shopping is trending, indirectly it represents status symbol. These have led to various impacts on local retail trade adversely, but the doors of opportunities were open for retailer’s one’s again with lockdown in economy due to COVID-19. Keeping this ideology in frame the research work is based on various opportunities available to retailers during lockdown. The paper highlights financial and non-financial gain that will boost up local retailers’ business in short span of time.