A market analysis of customer perception towards anti virus softwares
Antivirus is a solution which helps in detecting and blocking the programs of internet that threatens all the devices which comes from emails, websites and USB flash drives. Viruses once settled into the devices change the setting of the devices, slowdowns it and prohibit programs and files and let the hackers to hack all the personal data. The software of virus protection is designed for the devices to run seamlessly. This paper outlines the customer value proposition of antivirus across the software providers in India by targeting sectors like education, banking, automobile, IT etc.