A study on consumer behaviour according tothe life style of consumers
Consumer behaviour, a complex and dynamic phenomenon, is influenced by various factors, among which lifestyle plays a pivotal role. This research aims to delve into the intricate interplay between consumer behaviour and lifestyle, seeking to uncover the nuanced ways in which individuals' choices, preferences, and purchasing decisions are shaped by their unique lifestyles. The study employs a multidimensional approach, considering the diverse aspects of lifestyle, including social, cultural, economic, and psychological dimensions.