Green marketing practices as a source of sustainability and competitive advantage: Indian perspective
Increased industrialization and ever growing consumerism has led to a situation where industrial pursuits of mankind have started to cast an unfavorable impact on environment that may prove self-destructive for the future. Earlier Developed countries, in their pursuit of economic development and progression to their current economic status, showed little respect for environmental concerns. But as on today, there is an increased awareness on part of their industries, governments and even consumers for conserving environment and cutting down on pollution.