Social Sciences and Humanities

A study was conducted to assess the food variety and dietary diversity among elderly Karbi population of Kamrup district of Assam. The data was collected by using schedules for socio-demographic profile, food frequency, 24 hr-recall method and anthropometric measurements. A total of 154 elderly male and female population of Karbi tribe of Dimoria block of Kamrup district in the age group of 60 to 80 years were selected by using purposive random sampling method. Elderly with spinal curvatures was not encountered in the study population.

The main purpose of this research paper is to examine the customers’ buying behaviour regarding mobile phones. It helps to know which factors are more influential when consumer purchases a new Mobile phone. The fast advancement of mobile phone technology and the evolving preferences of consumers have significantly influenced purchasing decisions for Mobile phones, particularly among Generation Y (Gen. Y) (Millennials- 1981 to 1996) and Generation Z (Gen. Z) (1997 to 2012).

The concept of business sustainability has gained increased importance in both theoretical and practical contexts inside organizations. Numerous scholars argue that the adoption of an organizational culture that places a high emphasis on sustainability is the most effective approach for implementing corporate sustainable strategies, despite the lack of clarity around its specific components and how it may be achieved.

Green Human Resource Management (Green HRM) is a growing strategic priority for organizations seeking to align their operations with sustainable development goals. In Karnataka—a diverse and economically vibrant state—businesses across sectors are gradually integrating eco-friendly HR practices. This study explores the current status, drivers, and barriers of Green HRM implementation across key industries in Karnataka, including IT, manufacturing, education, and healthcare.

Voter dissatisfaction with the lack of communication from their elected representatives refers to the frustration that citizens feel when they perceive that their representatives are not communicating effectively or transparently with them.

The rapid integration of Artificial Intelligence (AI) technologies into e-commerce platforms has revolutionized the way consumers interact with online retail environments. Among these technologies, AI-driven recommendation systems play a pivotal role in enhancing user experience by providing personalized product suggestions based on consumer data, behavior, and preferences.

In the digital era, personal branding has evolved from an individual communication strategy into a powerful economic and cultural force, particularly within the Brazilian beauty market. This study examines how digital influencers’ personal brands, through proprietary product lines, shape consumer behaviour, market dynamics, and symbolic value. Employing qualitative case studies of prominent Brazilian influencers, data from market reports and social media metrics were analysed to assess brand construction, engagement, and commercial performance.

This paper explores the moral insights from Stoicism, Cynicism, Scepticism and Epicureanism as they manifest in contemporary theories of educative leadership; transformational, instructional, distributed, ethical, adaptive and culturally responsive leadership theories. Stoicism, with its emphasis on virtue, emotional resilience, and rational self-mastery, aligns with transformational leadership's focus on personal development, ethical influence, and the cultivation of resilience in leaders and learners.

The U.S. telecommunications postpaid segment grapples with ongoing financial risks arising from credit defaults, fraud, and revenue leakage. While traditional risk management tools like credit checks and fixed billing cycles offer a baseline, they often fall short in providing comprehensive protection. This paper critically analyzes these limitations and explores the transformative potential of emerging technologies.

O presente artigo, visa analisar o Papel das Organizações Internacionais na Observação eleitoral em Moçambique, com enfoque na observação eleitoral, que comporta, o recenseamento, campanha, votação e a divulgação dos resultados eleitorais. Os pressupostos de observação eleitoral contribuem para a credibilização dos resultados eleitorais e consequente legitimação dos vitoriosos.